New campaign launched to redefine giving

Equity Trustees has launched a brand new digital marketing campaign, focused on social media channels, with a brand new campaign: Redefining Giving, aims to encourage more Australians to consider becoming a philanthropist and dispelling the myth that isn’t exclusive – it’s something anyone can be part of.

It’s philanthropy, redefined. With an online portal designed to provide an easy entry point to one of Australia’s most established public charitable foundations, the Equity Trustees Charitable Foundation enables individuals and families to begin their giving journey in a sustainable, strategic giving structure.

Starting with just $5000, ordinary Australians can now set up a philanthropic sub-account and name it after something (or someone) important to them. Donations are tax-deductible, the process is streamlined and backed by 140+ years of experience with Australia’s leading specialist trustee.

Together we’re redefining giving. Start today. Change tomorrow.

Learn more about how you can start giving, or support the campaign by following the campaign on Facebook or Instagram.

 

 

Denise Cheng, National Manager, Active Philanthropy, here at Equity Trustees shared her experience from both perspectives – as a leader in our philanthropy team and as a client of the Equity Trustees Philanthropy Portal. No-one can explain it like someone so close to the product and the experience – watch Denise explain how it works (and follow the campaign accounts to see her share her personal story.